October 13, 2011
Press Release
Canadian Boat Shows Signs Boatdealers.ca As Official Boat Listing Service of the 2012 Toronto and Vancouver Boat Shows
TORONTO: October 13, 2011 – Canadian Boats Shows announced today that it has appointed
Boatdealers.ca as the Official Boat Listing Service of the 2012 Toronto and Vancouver
International Boat Shows (TIBS & VIBS). This partnership will provide the TIBS and
VIBS websites with a boat-listing showroom of boats on display at the show. These
showrooms will be powered by Boatdealers.ca and deliver additional value to all
manufacturers and dealers exhibiting at TIBS and VIBS. The listings will also be
displayed on Boatdealers.ca.
"We’ve seen significant growth in the number of consumers pre-planning their show
visits, combined with an extended post-show decision process. They want information
about specific boat models on display, and this feature will offer considerable
value before, during and after the show. With more than 200,000 visits to the Toronto
and Vancouver websites each year, we’re thrilled to be expanding in this direction
by delivering a tool that will help exhibitors sell more product," said Linda Waddell,
Show Director.
"We’re excited about this new partnership," said Chris Perera, President & CEO of
Digital Era Media Inc., producers of Boatdealers.ca. "Our experience of operating
Boatdealers.ca since 2001 allows us to use our industry-leading understanding and
technology of digital boat listings and apply it to the 2012 Boat Show sites. These
showrooms will be optimized for both Classic and Mobile web browsers making it simple
for visitors to research boats before, during and after the shows."
About Boatdealers.ca
Since 2001, Boatdealers.ca has been a trusted source for boat buyers offering an
efficient and effective way to browse boat listings online. Boatdealers.ca serves
over 1.5 million visitors annually and appears at the top of Google search results.
About Canadian Boat Shows
The Toronto International Boat Show is owned and produced by Canadian Boat Shows.
It is one of the largest consumer boat shows in North America and one of the preeminent
selling venues for the recreational boating industry. The Toronto Boat Show date
is January 14 – 22, 2012, and Special Preview Night - January 13, 2012. www.TorontoBoatShow.com
The Vancouver International Boat Show is owned by the British Columbia Marine Trades
Association and produced by Canadian Boat Shows. The Show is Western Canada’s largest
consumer boating event. The Vancouver Boat Show date is February 8 – 12, 2012. www.VancouverBoatShow.ca
August 23, 2011
Press Release
Boating Ontario Dealers Partner with Discover Boating on Boatdealers.ca
Penetanguishene, ON – August 23, 2011 - Over the next two months, Boatdealers.ca
will feature a Boating Ontario landing page (www.boatdealers.ca/discoverboatingontario)
presenting boat listings from several Boating Ontario Dealers. The landing page
will also promote the Discover Boating national contest aimed at encouraging new
boaters to become a part of the exciting world of recreational boating. Since 2001,
Boatdealers.ca has been a trusted source for boat buyers offering an efficient and
effective way to browse boat listings online. Boatdealers.ca serve over 1.5 million
visitors annually and appear at the top of Google search results.
"Being passionate boaters ourselves, we are excited to work with Boating Ontario
Dealers and Discover Boating to encourage first time boat ownership. Through the
use of targeted banner ads and integrated links we are directing potential buyers
to a landing page that explains the advantages of making a purchase from a Certified
Boating Ontario Dealer. Every Boating Ontario Dealer can list three boats on this
landing page that they feel are targeted to first time buyers for no charge," explains
Chris Perera, President of Boatdealers.ca.
Boating Ontario Dealers are registered boat brokers and dealers who belong to an
association that has the highest standards of service in the recreational boating
industry of Ontario. All Boating Ontario Dealers have committed to very strict terms
of reference for the conduct of their businesses and have agreed to abide by a strict
code of conduct. Every Boating Ontario Dealer is also a member of Boating Ontario.
The participation of Discover Boating will raise awareness for the Discover Boating
program and share a compelling offer with potential boaters. The contest offers
an all expenses paid houseboating vacation in British Columbia that will generate
interest among boaters and potential boaters to help generate targeted leads for
the Discover Boating Lead System
Discover Boating is a non-profit public awareness effort managed by the National
Marine Manufacturers Association (NMMA) on behalf of the North American recreational
boating industry. Discover Boating programs focus on increasing participation and
creating interest in recreational boating by demonstrating the benefits, affordability
and accessibility of the boating lifestyle while helping to educate potential boaters
and offering opportunities to experience the fun and togetherness of being on the
water in a boat. Each year, more than six million people in Canada enjoy boating,
the recreational activity that "connects like no other".
For more information or to have your listings posted, please contact Chris Perera
at chris.perera@ThinkDEM.com or Cyndi
Hodgson at chodgson@boatingontario.ca
or call the Boating Ontario office at 705-549-1667.
June 13, 2011
Press Release
Boatdealers.ca releases the first HD Video Boat Reviews by a Canadian Media
Company
Ontario, Canada – June 13, 2011 – Digital Era Media Inc., (DEM:
www.ThinkDEM.com) today announced that it has launched HD video boat reviews
accessible on their website Boatdealers.ca making them the first released HD video
Boat Reviews by a Canadian Media company.
"I believe the release of our HD video boat reviews show our dedication to
innovation in the Canadian Boating industry," said Chris Perera, Digital Era Media’s
President & CEO. "We pride ourselves on the quality of media we produce.
These video reviews carry the same attention to detail expected from Boatdealers.ca,
and provide the consumer with an exciting perspective on a potential boat purchase.
These initial reviews feature the Sea-Doo product line and are available on Boatdealers.ca.
Anyone is free to re-use our videos on their own website. When viewing any of our
videos you can simply click a link to obtain the code needed for your own website.
Thus, making including our videos as easy as pasting the code in your webpage. We
anticipate that our video reviews will become a useful sales tool for the Canadian
Boating Industry."
Digital Era Media Inc. (DEM), produces Boatdealers.ca as part of their Mydealers.ca
suite of websites. Boatdealers.ca is a popular destination for millions of boat
buyers and sellers; offering targeted exposure for boating manufacturers, dealers,
and brokers.
Boatdealers.ca can be seen at: www.boatdealers.ca
September 15, 2009
Press Release
Digital Era Media Inc. to Review Boat Products for Access on Boatdealers.ca
Ontario, Canada – September 15, 2009 – Digital Era Media Inc., (DEM:
www.ThinkDEM.com) today announced that it will be adding product reviews
to its Boatdealers.ca media channel. These reviews will include the latest boats,
marine products, and accessories.
"It is important for us to offer quality information to the millions of visitors
on Boatdealers.ca," said Chris Perera, Digital Era Media’s President & CEO.
"Adding product reviews allows us to share exciting new boating product to consumers.
As a boat buyer there are so many choices of product available and our goal is to
assist a consumer in making an informed decision before buying."
DEM has writers on deck to review products immediately. They will be taking sea
trials to properly gauge the performance of boats being reviewed. The reviews will
then be available for access on Boatdealers.ca during the fourth quarter of 2009.
Boatdealers.ca is a popular destination for millions of boat buyers and sellers,
with major supporters including Yamaha, BRP, and Mercury Marine. The website offers
targeted exposure for boating manufactures, dealers, and brokers.
Boatdealers.ca can be seen at: www.boatdealers.ca
December 13, 2010
Press Release
Digital Era Media Inc. launches Mydealers.ca portal to manage Boatdealers.ca
and two new websites
Ontario, Canada – December 13, 2010 – Digital Era Media Inc., (DEM:
www.ThinkDEM.com) today announced that it
has launched Mydealers.ca dealer portal to manage its Canadian boat for sale website
Boatdealers.ca. In addition DEM has launched Sleddealers.ca and Quaddealers.ca to
serve the snowmobile and ATV markets.
“This is an extremely exciting time for our customers and us,”
said Chris Perera, Digital Era Media’s President & CEO. “Our
Mydealers.ca portal offers many new powerful features, and unparalleled ease of
use that shows our commitment to our dealers. The success of Boatdealers.ca makes
the launch of Sleddealers.ca and Quaddealers.ca a natural addition for us. Thus,
allowing us to better serve the needs of our current and future dealers that sell
power sports outside the marine category with seamless management through Mydealers.ca”.
Some of the key features offered by Mydealers.ca include a PDF brochure generator,
library of manufacturer templates and photos, Flash showroom for dealer websites,
multi user support per dealership, and advanced listing management.
Digital Era Media Inc. (DEM), is a new age media company focused on digital technology
and its application to media. DEM produces Mydealers.ca suite of sites including
Boatdealers.ca, Sleddealers.ca and Quaddealers.ca. Launched in 2001 Boatdealers.ca,
Canada’s premiere boats for sale website is a popular destination for millions
of boat buyers and sellers, with major supporters including Yamaha, BRP, and Mercury
Marine. The website offers targeted exposure for boating manufactures, dealers,
and brokers.
Mydealers.ca and links to Boatdealers.ca, Sleddealers.ca, and Quaddealers.ca can
be seen at: www.mydealers.ca
September 15, 2009
Press Release
Digital Era Media Inc. to Review Boat Products for Access on Boatdealers.ca
Ontario, Canada – September 15, 2009 – Digital Era Media Inc., (DEM:
www.ThinkDEM.com) today announced that it will be adding product reviews
to its Boatdealers.ca media channel. These reviews will include the latest boats,
marine products, and accessories.
"It is important for us to offer quality information to the millions of visitors
on Boatdealers.ca," said Chris Perera, Digital Era Media’s President & CEO.
"Adding product reviews allows us to share exciting new boating product to consumers.
As a boat buyer there are so many choices of product available and our goal is to
assist a consumer in making an informed decision before buying."
DEM has writers on deck to review products immediately. They will be taking sea
trials to properly gauge the performance of boats being reviewed. The reviews will
then be available for access on Boatdealers.ca during the fourth quarter of 2009.
Boatdealers.ca is a popular destination for millions of boat buyers and sellers,
with major supporters including Yamaha, BRP, and Mercury Marine. The website offers
targeted exposure for boating manufactures, dealers, and brokers.
Boatdealers.ca can be seen at: www.boatdealers.ca
September 1, 2009
Press Release
Digital Era Media Inc. Appoints National Sales and Marketing Manager for Boatdealers.ca
Ontario, Canada – September 1, 2009 – Digital Era Media Inc., (DEM:
www.ThinkDEM.com) today announced that it
has named Terry C. Smith as its National Sales and Marketing Manager for Boatdealers.ca.
Terry brings over 30 years experience in the boating industry which will be a key
asset as DEM looks to grow its Boatdealers.ca market share.
Terry has a wealth of global experience including sales and brokerage in the United
States, Bahamas, Canada, and Europe. In addition, his experience includes; representing
custom and semi-custom yacht builders, creating the London and Hamilton Boat Shows,
establishing CMAC (Canadian Marine Acceptance Corporation), the first marine based
software and F&I company, and teaching the Marine Technology (computerization
of marine operations) program at Georgian College.
“I’m so thrilled that we’re adding Terry to our team,” said
Chris Perera, Digital Era Media’s President & CEO. “His experience
and deep understanding of the boating industry is extremely valuable as we prepare
to take our new version of Boatdealers.ca to its full market potential. I’m
more than confident that Terry will be a great leader for our sales team.”
“After returning to Canada I joined a Canadian boat builder that sold factory
direct. We required an avenue to sell trades of customers prior to starting the
new build boat,” said Terry C. Smith. “I researched the Canadian web
providers and joined Boatdealers.ca to list the product to potential buyers and
in one and an half months I sold three boats. I was so ecstatic I joined the company
to spread the word, organize a sales force, and set up dealers to broaden their
sales territory.”
Boatdealers.ca is a popular destination for millions of boat buyers and sellers,
with major supporters including Yamaha, BRP, and Mercury Marine. Offering targeted
exposure for boating manufactures, dealers, and brokers.
Boatdealers.ca can be seen at: www.boatdealers.ca
August 25, 2009
Press Release
Digital Era Media Inc. Releases New Version of Boatdealers.ca
Ontario, Canada – August 25, 2009 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced that it
has released a new version Boatdealers.ca, Canada’s largest “boats for
sale” website. DEM has introduced a completely new look and a number of feature
enhancements including a rich search engine, advanced photo gallery, and additional
boat classification.
Boatdealers.ca is a popular destination for millions of boating consumers, with
major supporters including Yamaha, BRP, and Mercury Marine. Some of the current
clients of Boatdealers.ca made the following comments:
“We are really excited about the improved look and functionality of the newly
re‐launched Boatdealers.ca website. They are always at the forefront of technology
in online marketing and make their dealers needs paramount while trying to further
the industry as a whole.” Sean Horsfall, Operations Manager‐VP, Len's
Cove Marina.
“I’ve been using the services of Boatdealers.ca for several years and
have been very pleased with the results. The recent upgrades to the website are
impressive and although the functionality of the website has always been good, the
recent improvements will make the site even more user friendly, both from a subscriber’s
perspective and to the general public as well. I look forward to working with Chris
and his team as they continue their ongoing development of Boatdealers.ca.”
Mike Burns, President, North South Nautical Group Inc.
“We've been using Boatdealers.ca for over two years now. We have found this
site delivers quality leads, specifically on recent model trade ins. Revenue earned
from just one large dollar brokerage sale pays for a season of exposure on this
site and we've been able to consistently track results. With Boatdealers.ca recent
redevelopment of the site, I would expect results to improve further.” Scott
MacCrimmon, Co‐owner Ed Huck Marine.
“Simcoe Yachts Sales at Starport Marina, is a new client to the Boatdealers.ca
site. Since the middle of June 2009 our e mail traffic has increased, we are receiving
positive lead requests, from clients seriously looking to buy. It is an easy site
to administer, and with the new format, even more user friendly.” Greg Heffeing,
Owner, Simcoe Yachts Sales.
Boatdealers.ca provides maximum exposure of dealer and brokerage inventory on major
search engines including Google.ca, where they appear number one for popular terms
such as “New Boats” and “Used Boats”. There are over 20,000
boats listed for sale on Boatdealers.ca, with current traffic levels in
excess of 100,000 unique boating consumers a month; an increase of over 45% for
the same period last year.
“I believe this new version of Boatdealers.ca shows DEM’s strong commitment
to the boating industry,” said Chris Perera, Digital Era Media’s President
& CEO. “Since 2001, Boatdealers.ca has set the bar for online boating
marketplaces. This is the fourth version of the site and by far the most exciting
for us. This version was built using the most innovative technology to ensure that
we are ahead of the curve.”
The new version of Boatdealers.ca can be seen at:
www.boatdealers.ca
June 24, 2009
Soundings Trade Only -
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June 23, 2009
Press Release
New Media Company Formed to Operate Boatdealers.ca & Other Digital Media
Channels
Ontario, Canada – June 23, 2009 – Digital Era Media Inc., (DEM:
www.ThinkDEM.com) today announced its formation as a media company. DEM
is focused on creating digital media channels to be accessed by PC & mobile
devices via internet. Each channel will be a vertical market segment supported by
its advertisers in those respective industries. They will be taking over production
of Boatdealers.ca which has been run privately by DEM’s President & CEO, Chris
Perera.
Chris Perera founded Boatdealers.ca in 2001, which has grown to serve millions of
Canadian boating consumers. He has a background in sales, marketing, and software
development. DEM’s current team also consists of members focused on marketing, sales,
support, and software development.
"I have enjoyed creating one of Canada’a largest boating related media’s," said
Chris Perera, Digital Era Media’s President & CEO. "DEM is the right vehicle
for Boatdealers.ca to be taken to its next level of potential. I’m very excited
for the opportunity to lead a team of talented individuals that will grow DEM’s
boating media, and produce other high quality online channels."
DEM will look to take the business model of Boatdealers.ca and apply it to other
vertical market segments. Their newly formed resource team is specialized in various
aspects of DEM’s business needs. Thus, allowing the latest technologies and design
concepts to be applied to Boatdealers.ca, and future channels. In addition, DEM
will be offering digital media production for third parties.
June 23, 2009
Boating Industry Canada -
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