September 15, 2009
Press Release
Digital Era Media Inc. to Review Boat Products for Access on Boatdealers.ca
Ontario, Canada – September 15, 2009 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today
announced that it will be adding product reviews to its Boatdealers.ca media channel. These reviews will
include the latest boats, marine products, and accessories.
“It is important for us to offer quality information to the millions of visitors on Boatdealers.ca,” said
Chris Perera, Digital Era Media’s President & CEO. “Adding product reviews allows us to share exciting
new boating product to consumers. As a boat buyer there are so many choices of product available and
our goal is to assist a consumer in making an informed decision before buying.”
DEM has writers on deck to review products immediately. They will be taking sea trials to properly gauge
the performance of boats being reviewed. The reviews will then be available for access on
Boatdealers.ca during the fourth quarter of 2009.
Boatdealers.ca is a popular destination for millions of boat buyers and sellers, with major supporters
including Yamaha, BRP, and Mercury Marine. The website offers targeted exposure for boating
manufactures, dealers, and brokers.
Boatdealers.ca can be seen at: www.boatdealers.ca
September 1, 2009
Press Release
Digital Era Media Inc. Appoints National Sales and Marketing Manager for Boatdealers.ca
Ontario, Canada – September 1, 2009 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today
announced that it has named Terry C. Smith as its National Sales and Marketing Manager for Boatdealers.ca. Terry brings over 30 years experience in the boating industry which will be a key asset as DEM looks to grow its Boatdealers.ca market share.
Terry has a wealth of global experience including sales and brokerage in the United States, Bahamas, Canada, and Europe. In addition, his experience includes; representing custom and semi-custom yacht builders, creating the London and Hamilton Boat Shows, establishing CMAC (Canadian Marine Acceptance Corporation), the first marine based software and F&I company, and teaching the Marine Technology (computerization of marine operations) program at Georgian College.
“I’m so thrilled that we’re adding Terry to our team,” said Chris Perera, Digital Era Media’s President & CEO. “His experience and deep understanding of the boating industry is extremely valuable as we prepare to take our new version of Boatdealers.ca to its full market potential. I’m more than confident that Terry will be a great leader for our sales team.”
“After returning to Canada I joined a Canadian boat builder that sold factory direct. We required an avenue to sell trades of customers prior to starting the new build boat,” said Terry C. Smith. “I researched the Canadian web providers and joined Boatdealers.ca to list the product to potential buyers and in one and an half months I sold three boats. I was so ecstatic I joined the company to spread the word, organize a sales force, and set up dealers to broaden their sales territory.”
Boatdealers.ca is a popular destination for millions of boat buyers and sellers, with major supporters including Yamaha, BRP, and Mercury Marine. Offering targeted exposure for boating manufactures, dealers, and brokers.
Boatdealers.ca can be seen at: www.boatdealers.ca
August 25, 2009
Press Release
Digital Era Media Inc. Releases New Version of Boatdealers.ca
Ontario, Canada – August 25, 2009 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today
announced that it has released a new version Boatdealers.ca, Canada’s largest “boats for sale” website.
DEM has introduced a completely new look and a number of feature enhancements including a rich
search engine, advanced photo gallery, and additional boat classification.
Boatdealers.ca is a popular destination for millions of boating consumers, with major supporters
including Yamaha, BRP, and Mercury Marine. Some of the current clients of Boatdealers.ca made the
following comments:
“We are really excited about the improved look and functionality of the newly re‐launched
Boatdealers.ca website. They are always at the forefront of technology in online marketing and make
their dealers needs paramount while trying to further the industry as a whole.” Sean Horsfall,
Operations Manager‐VP, Len's Cove Marina.
“I’ve been using the services of Boatdealers.ca for several years and have been very pleased with the
results. The recent upgrades to the website are impressive and although the functionality of the
website has always been good, the recent improvements will make the site even more user friendly,
both from a subscriber’s perspective and to the general public as well. I look forward to working with
Chris and his team as they continue their ongoing development of Boatdealers.ca.” Mike Burns,
President, North South Nautical Group Inc.
“We've been using Boatdealers.ca for over two years now. We have found this site delivers quality
leads, specifically on recent model trade ins. Revenue earned from just one large dollar brokerage sale
pays for a season of exposure on this site and we've been able to consistently track results. With
Boatdealers.ca recent redevelopment of the site, I would expect results to improve further.” Scott
MacCrimmon, Co‐owner Ed Huck Marine.
“Simcoe Yachts Sales at Starport Marina, is a new client to the Boatdealers.ca site. Since the middle of
June 2009 our e mail traffic has increased, we are receiving positive lead requests, from clients seriously
looking to buy. It is an easy site to administer, and with the new format, even more user friendly.” Greg
Heffeing, Owner, Simcoe Yachts Sales.
Boatdealers.ca provides maximum exposure of dealer and brokerage inventory on major search engines
including Google.ca, where they appear number one for popular terms such as “New Boats” and “Used
Boats”. There are over 20,000 boats listed for sale on Boatdealers.ca, with current traffic levels in
excess of 100,000 unique boating consumers a month; an increase of over 45% for the same period last
year.
“I believe this new version of Boatdealers.ca shows DEM’s strong commitment to the boating industry,” said Chris Perera, Digital Era Media’s President & CEO. “Since 2001, Boatdealers.ca has set the bar for
online boating marketplaces. This is the fourth version of the site and by far the most exciting for us.
This version was built using the most innovative technology to ensure that we are ahead of the curve.”
The new version of Boatdealers.ca can be seen at: www.boatdealers.ca
June 24, 2009
Soundings Trade Only - 
PDF
June 23, 2009
Press Release
New Media Company Formed to Operate Boatdealers.ca & Other Digital Media Channels
Ontario, Canada – June 23, 2009 – Digital Era Media Inc., (DEM: www.ThinkDEM.com) today announced its formation as a media company. DEM is focused on creating digital media channels to be accessed by PC & mobile devices via internet. Each channel will be a vertical market segment supported by its advertisers in those respective industries. They will be taking over production of Boatdealers.ca which has been run privately by DEM’s President & CEO, Chris Perera.
Chris Perera founded Boatdealers.ca in 2001, which has grown to serve millions of Canadian boating consumers. He has a background in sales, marketing, and software development. DEM’s current team also consists of members focused on marketing, sales, support, and software development.
“I have enjoyed creating one of Canada’a largest boating related media’s,” said Chris Perera, Digital Era Media’s President & CEO. “DEM is the right vehicle for Boatdealers.ca to be taken to its next level of potential. I’m very excited for the opportunity to lead a team of talented individuals that will grow DEM’s boating media, and produce other high quality online channels.”
DEM will look to take the business model of Boatdealers.ca and apply it to other vertical market segments. Their newly formed resource team is specialized in various aspects of DEM’s business needs. Thus, allowing the latest technologies and design concepts to be applied to Boatdealers.ca, and future channels. In addition, DEM will be offering digital media production for third parties.
June 23, 2009
Boating Industry Canada - PDF